Capture Chaos: Chasing the AXE Ratio + Truck Through Miami

Miami’s heat wasn’t the only thing rising during a recent project with AXE. I had the pleasure of capturing content for their Ratio + campaign featuring a tricked-out box truck covered in LED screens, playfully trolling none other than Chanel.

Trolling with Trucks: The AXE Ratio + Challenge

The concept was simple, yet the execution? Anything but. AXE tasked me with capturing dynamic images showcasing the truck cruising through the vibrant streets of Miami Design District and Wynwood. The challenge? Those LED screens weren’t exactly slow-moving.

Hustle and Heart: Capturing the Perfect Shot

This wasn’t your average photoshoot. Forget tripods and staged setups. This project demanded a different kind of agility. Imagine running alongside a moving truck, anticipating its angles, and directing it on the fly to frame the perfect shot. It was a fast-paced dance between me, the truck driver, and the ever-changing Miami scenery.

Diverse Destinations, Dynamic Content

The goal? Capture the diversity of Miami’s artistic landscape. From the sleek, modern storefronts of Design District to the vibrant street murals of Wynwood, we weaved the AXE Ratio + truck through it all. The final results? A collection of eye-catching images that perfectly captured the playful energy of the campaign.

Looking to Capture Your Next Disruptive Campaign?

This AXE project was a perfect example of how creative thinking and hustling can lead to phenomenal results. Looking to bring your next disruptive marketing campaign to life? I’m here to chase trucks, capture crowds, and film unforgettable activations, events, and guerilla marketing anywhere in the USA. Get in touch and let’s brainstorm how to make your brand stand out!

Ready to take your brand’s visual storytelling to the next level? Let’s create!

#MiamiMarketing #AXERatioPlus #ContentCreation #DisruptiveAdvertising