Ah, the aroma of fresh brioche, the delicate folds of a crepe, the perfect melt of a chocolate croissant – these are just some of the delicious memories I hold from my collaboration with Bakerly. As a photographer, I’ve had the privilege of capturing many subjects, but this project was truly unique. It wasn’t just about food; it was about telling a story, a story that would grace the shelves of supermarkets nationwide.
From Blank Canvas to Flour-Dusted Dream:
Bakerly approached me with a vision: a recipe book showcasing their delectable products that would entice customers from coast to coast. The excitement was palpable, but the task daunting. I knew this wasn’t just about clicking the shutter; it was about immersing myself in their brand, understanding their story, and translating it visually.
The Recipe for Success:
With a sprinkle of creativity and a dash of meticulous planning, I began. Locations were scouted, bathed in warm natural light, transformed into culinary havens. A talented food stylist came on board, transforming recipes into edible masterpieces, each plate a symphony of textures and colors.
A Global Collaboration with a Local Touch:
The 2-day shoot was a whirlwind of activity. The Bakerly brand manager, an enthusiastic partner, was by my side, ensuring every detail aligned with their vision. Meanwhile, a live connection with the French and US teams kept the project flowing seamlessly across continents.
The Sweetest Approval:
Each click of the camera was a moment of anticipation. Would this capture convey the desired emotion? Would it translate the essence of Bakerly’s brand? The answer, thankfully, was a resounding yes. With each image approved remotely, the excitement grew, culminating in a final product that exceeded expectations.
A Cookbook I’m Proud to Sink My Teeth Into:
Seeing the finished recipe book on supermarket shelves was a moment of immense satisfaction. It wasn’t just a collection of images; it was a testament to collaboration, creativity, and a shared passion for good food. And to think, it all started with a humble conversation about pancakes and croissants!
This wasn’t just a project; it was an adventure. And I, for one, am hungry for more.
Are you a brand looking to tell your culinary story? I’m your photographer, ready to capture the essence of your food and elevate your brand to new heights. Let’s create something delicious together!
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P.S. This project was my first foray into gastronomical photography, and let me tell you, it won’t be my last. If you have a food-related project in mind, don’t hesitate to reach out!
